To this day, SLO LIFE Magazine maintains the same scrappy start up mentality when the publication was founded more than ten years ago when the publisher lamented that there was no media on the Central Coast that spoke in a true, authentic, relatable voice. With a firm belief in the power of storytelling—sharing the stories of the people who live here, work here, and make this place so beautiful—SLO LIFE Magazine was founded on two core principles: make an exceptional product and distribute it exceptionally well.

SLO LIFE Magazine recognizes that it’s the people that make the Central Coast such an exceptional place to live and to visit. With that belief powering everything we do, our editorial is focused on accurately sharing the stories of those who are here making it happen every day. Underlying our writing and editing is our mission to educate, entertain, and inspire our readers.

SLO LIFE Magazine reaches more than 100,000 readers each issue based on a circulation of 25,000 copies. Making connections and strengthening community has become a hallmark of our brand and synonymous with our name. Our readers are active, interested, and engaged.